Mindreef

February 18, 2008
By Mathvalue Sas

It is believed that in the software industry a good product is usually a result of a discovery. Most often people start thinking about how and where to sell (and start thinking about selling at all) only when the product is ready. So you should be "kissed by god" in order to have some success, and you can't know what will make you say EUREKA - the product and the sector are supposed to find you, not the contrary.

But it doesn't always work this way. The following example shows that it is possible to analyze a market very deliberately and then select a segment in which to play. That's what Frank Grossman and Jim Moskun did. ...  In 1987 Frank and Jim founded NuMega Technologies, producer of PC error detection and debugging tools, acquired by Compuware Corporation (NASDAQ:CPWR) in 1998. In 1987 they both left Wang Laboratories and in deciding what products to create took months and did some systematic thinking about the problem. ... They thus had developed PC software debugging tools and started to sell them out of one of their homes. 10 years later, NuMega had 95 employees, 100,000 users and nearly $17million in annual sales. ...

Not only- a couple of years later they founded Mindreef, which is now a leading provider of solutions for the successful development of Web services, enabling organizations to meet their goals for high-quality SOA adoption.  Maybe we should stop waiting for "eureka"?

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